Privacy Policy
Last Updated: June 1, 2025
Introduction
At Atrax Designs, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website and interact with our services.
Information We Collect
1. Local Storage
We use browser local storage to:
- Remember your theme preference (light/dark mode)
This data is stored locally on your device and is not transmitted to our servers.
2. Google Analytics
We use Google Analytics to understand how visitors interact with our website. This service collects:
- Usage data (pages visited, time spent on site)
- Device information (browser type, operating system)
- Geographic location (country and city level only)
- IP addresses (anonymized)
This information is collected using cookies and similar technologies. Google Analytics helps us analyze website traffic, understand user behavior, and improve our website's performance and content. The data collected is processed by Google in accordance with their Privacy Policy.
You can opt-out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on or by adjusting your cookie preferences.
3. Google reCAPTCHA
We use Google reCAPTCHA on our contact form to protect our website from spam and abuse. This service:
- Analyzes the behavior of website visitors
- Collects device information and cookies
- May collect IP address information
- Uses invisible verification technology that runs in the background
Google reCAPTCHA works by collecting hardware and software information, such as device and application data, and sending it to Google for analysis. The information collected is subject to Google's Privacy Policy and Terms of Service.
4. Meta Pixel
We use Meta Pixel (formerly Facebook Pixel) to track visitor activity on our website. This service collects:
- Pages you visit on our website
- Actions you take (such as button clicks)
- Basic device information
- HTTP header information
This information helps us measure the effectiveness of our advertising campaigns, understand how visitors interact with our site, and improve our services. You can learn more about Meta Pixel and how to control your data in Meta's Privacy Policy. You can also opt out of Meta tracking by adjusting your ad preferences in your Facebook account settings.
Please note that we do not currently respond to Do Not Track (DNT) browser signals.
5. Contact Form Information
When you submit our contact form, we collect:
- Your name
- Email address
- Phone number (if provided)
- Message content
How We Use Your Information
We use the collected information for the following purposes:
- To analyze website traffic and improve our services
- To respond to your business inquiries and provide requested information
- To communicate with you about our services
- To maintain and improve website performance and security
Third-Party Services
We use certain third-party services to help operate our website:
- EmailJS: We use EmailJS to process and deliver contact form submissions. When you submit our contact form, your information is processed through EmailJS's servers. EmailJS's use of your information is governed by their Privacy Policy.
- Meta Pixel: We use Meta Pixel to track visitor activity and measure the effectiveness of our advertising campaigns. Meta's use of your information is governed by their Privacy Policy.
- Google reCAPTCHA: We use Google reCAPTCHA to protect our contact form from spam and automated submissions. This service may collect personal information from you and your device. Google's use of this information is governed by their Privacy Policy and Terms of Service.
- Google Analytics: We use Google Analytics to analyze website traffic and improve our services. Google's use of this information is governed by their Privacy Policy.
Data Protection
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your contact form submissions are encrypted and stored securely.
Data Retention
We retain your contact information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Google Analytics data is subject to Google's privacy policy. You can control how your data is collected and used at this link.
Your Rights
You have the right to:
- Access your personal information
- Request correction of inaccurate data
- Request deletion of your data
- Opt-out of Google Analytics tracking
- Opt-out of Google reCAPTCHA by using alternative contact methods (such as direct email)
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at hello@atraxdesigns.com.
Trademark Acknowledgments
This website and our services may utilize various third-party technologies and tools. All trademarks, logos, and brand names are the property of their respective owners. The use of these trademarks, logos, and brand names does not imply endorsement. These include but are not limited to:
- WordPress®
- PHP®
- Google Analytics™
- Google reCAPTCHA™
- EmailJS®
- Meta Pixel™
Other trademarks referenced throughout this website belong to their respective owners.